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The full name of the company in Chinese is “北京鐵礦石交易中心股份有限公司”, abbreviated as “北鐵中心”. The full name of the company in English is “Beijing Iron Ore Trading Center Corporation” and it is called “COREX” for short, which is the abbreviation of China Ore Exchange.
The company logo adopts gradient red copper color as dominant hue, and consists of three layers of nested Letter C and arrow elements.
As dominant hue of the company logo, red copper color is the prevailing color of iron ore industry. Such color implies that COREX spares no effort to tap into iron ore spot trading market, vigorously echoes with the actual needs of upstream and downstream enterprises in the industry, and provides high-quality and high-efficiency services for domestic and foreign mines, steel mills and trading enterprises.
The arrow symbolizes iron ore trading and circulation. Three layers of nested Letter C imply that COREX takes root in China, leverages the world’s largest iron ore market share, commits to promoting open-style, transparent and efficient iron ore spot trading, provides the market with objective and genuine transaction prices, and empowers steel industry and iron ore industry to achieve sound development.
The overall design presents a gradient color effect and looks like a sailboat setting sail. Such design implies that COREX persistently forges ahead in all cases, and enjoys broad and great room for promising development.